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Listen "FTC Click-to-Cancel Q&A - Creating a Cancelation Funnel"
Episode Synopsis
Click to Cancel doesn't have to be the downfall of your business. The FTC's new rule is aimed at protecting consumers, but also offers businesses a new type of sales funnel.Cancellations can be a sales funnel. Don't let customers off the hook so easily, but don't force them to stay on. Finding the balance is key.Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us0:00 Intro0:58 Click-to-Cancel2:10 Negative Options2:49 Opt-Outs4:45 Why the FTC?6:44 Amazon and Adobe8:27 Cancellation Funnel11:48 Always Be Closing20:01 Outro
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24/10/2025
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