What does it take to be the CMO of an iconic British high-street retailer, like Boots? Pete Markey shares his valuable wisdom and insights from a career at the very top.What we covered in this episode:The difficult second album making Boots Christmas AdRediscovering the joy of Hall & OatesWhy Retailers are so good at making Christmas adsMaking people feel more festiveThe importance of escaping reality at ChristmasHow Boots landed on Joy as a proposition for BootsThe purpose of making gifting easier and more joyfulBeing CMO of a high st retailer during covid & recessionHow Boots is using pricing and Advantage card to help customersGoing from ‘good old Boots’ to ‘oh wow Boots’How Boots is using advertising to reflect the full diversity of societyThe importance of telling one persons story wellWising up and showing older people in a better lightHow ‘Summer be ready’ campaign reflected older people as part of the storyThe role of purpose and whether it can also deliver profit Never drink the kool aid on your own purposeHow to tell your brand story internally as well as externally Making the finance team your best friendBeing shortlisted for Brand of the year in two awardsThe power of Boots advantage card as a media channelMeeting the challenge of Black FridayBeing on the Campaign and Marketing Week Top 100 listsImpressing the kids with a Hollywood style photoshootThe secret to being a Top 100 CMOHow the reality of being a CMO is different to the perception Creating the framework for success and unleashing the talent The hidden P’s of Politics and PersuasionThe importance of non-marketing skill set for a CMOPete’s advice to the aspiring CMO – be curious, get trained & build your networkHow Jon got a job that was never advertisedThe hidden power of your networkWhat you should do right now to build your networkHow Jon accidentally ended up doing a speech at the wrong eventThe 100 day plan to meet 100 peoplePete’s aim to terrify himself via improvised comedy

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