Ways to Build Community As A Brand

10/07/2023 42 min Temporada 2 Episodio 13
Ways to Build Community As A Brand

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Episode Synopsis

I am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand. Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching the feet of our entering customers to be able to run sales that influenced said customers to purchase urgently and intentionally.It was exhilarating for Ashleigh to climb the retail, corporate, higher education, and start-up ladder holding positions such as Marketing Strategist, Copywriter, Social Media Strategist, Manager, Editor, Co-Editor…until it wasn’t. Alongside her degree, Ashleigh decided to bring all of her experience into the online business space, she founded The Cheetah Company to serve modern businesswomen through their education, coaching, and consulting services and in doing so has helped nearly 100 female founders, nationally and globally, to build timeless and everlasting brands.Tune in to hear:Why community connection is vital for entrepreneurs building any type of brandAshleigh's top tips for cultivating communityMarketing from a perspective of putting humans firstNavigating the "vulnerability hangover"The biggest mistakes or cop-outs when connecting with your communityHow cultivating community impacts the bottom line for brandsAshleigh's perspective on the "family" community vibeWhat community flocks look like for brandsConnect with Ashleigh:Website: www.thecheetahcompany.comInstagram: https://www.instagram.com/thecheetahcompany/LinkedIn: https://www.linkedin.com/in/ashleighchenry/The Cheetah Company's Complementary Resources: https://thecheetahcompany.com/emboldened-resources/ Connect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign