Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives.In this episode, we’ve conversed about:The strategic decision to separate a personal brand from a business brand after four years of growthHow Powerhouse Writers evolved beyond individual coaching into a comprehensive ecosystem for writersWhy personal essays and storytelling remain irreplaceable in an AI-dominated landscapeThe transformation from "scrappy" to "bold" through complete visual and strategic rebrandingBuilding community that grows beyond the founder's daily involvementThe importance of maintaining artistic identity while scaling a coaching businessHow nature metaphors and feminine energy shaped the new brand directionCreating space for both masculine drive and feminine flow in creative workYou can find out more about Paulette (she/her): www.pauletteperhach.comLet’s Keep the Momentum Going→ Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips.→ bethanyworks.com | Bethany Works® Design Agency→ Designer ready to scale? Check out The CreativeCEO Mentorship→ Not sure what makes your brand tick? Take the Free Brand Personality Quiz________Secure Bethany as a speaker for your next event or experience: bethanymccamish.comLet’s Keep the Conversation Going On Social:@bethanyworksdesign on Instagram & Facebook@unbreakablebrandspod on Instagram & Facebook @bethanymccamish on TikTok and LinkedInConnect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign

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