Leveraging Psychology-Backed Copy for Your Unbreakable Brand

24/07/2023 37 min Temporada 2 Episodio 15
Leveraging Psychology-Backed Copy for Your Unbreakable Brand

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Episode Synopsis

I am so thrilled to welcome Haley Slade to the show today and we will be talking about how to leverage psychology-backed copy for your brand.Founder of Slade Copy House, Haley has climbed the ladder in her industry writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been featured in Business Insider, The New York Times, CNBC, Refinery29, Nerd Wallet, and the Cosmopolitan.Haley teaches methods including (but not limited to) A/B testing, psychology backed approaches to building brand loyalty, and copywriting techniques that turn words into clients– giving her a multi-six-figure business that continues to grow. Tune in to hear:Haley's background and journey to running a multi six figure businessFinding your unique brand voice and how it ties into messaging and copywritingWhat it means to have psychology-backed copyThree tips for building psychology backed copyHaley's thoughts about looking at your competitionHow Haley is building an Unbreakable BrandConnect with Haley:Website: www.sladecopyhouse.comInstagram: https://www.instagram.com/sladecopyhouse/LinkedIn: www.linkedin.com/sladecopyhouseStorytelling Quiz - Discover your storytelling styles: https://sladecopyhouse.com/storytelling-quiz/ Connect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign