INTRODUCTIONHow should packaging go along with a product at best while answering a real need?Packaging these days is sometimes the scapegoat that makes us forget that the product inside has the biggest part in environmental and social impact!And, sometimes, the product content is actually like the warriors in the mythological Trojan horse: We only see the container without paying attention to what it carries on! In this episode, I illustrate the 3 packaging’s reasons for being with what our last 6 guests are experiencing on the field.So, you will hear from them about Physical protection,Communication,and User experienceEnjoy the preparation of a good marriage between packaging and products! RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODEThe ‘Develop Circular Packaging Solutions’ online training, in partnership with the Circulab Academy: https://circulab.academy/courses/develop-circular-economy-packaging/The online Euro-Canadian Roundtable on December 15th, 2022: «Packaging: the best starting point for more circular solutions?»: https://www.tickettailor.com/events/circulab/806184# with 6 panelists:Jean-François Guillerez of Conestoga College from TorontoValerie Langer of Canopy from British ColumbiaGeneviève Dionne of Éco Entreprises Québec from QuébecAnnebeth De Witte of CoPackx from The NetherlandsArnaud Lancelot of Cozie from FranceJonne Hellgren of RePack from FinlandModerated by Anne-Laure Bulliffon of Albumine and Colienne Regout of Look4Loops. A side event of the World Circular Economy Forum to share/like/comment on LinkedIn: https://www.linkedin.com/posts/colienneregout_packaging-the-best-starting-point-for-more-activity-7004115510212644864-EQrR?utm_source=share&utm_medium=member_desktop. THE EPISODES WHERE TO FIND OUR 6 GUESTS OF END 2022Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:DishEpisode #25: Match your packaging design for recycling and beyond, such as for food safety! with Nerida Kelton of the World Packaging OrganisationEpisode #27: Plant-based feedstocks and innovations for absolute circular packaging! with Paul Foulkes-Arellano of CircuthonEpisode #28: The good, the bad, and the ugly of recycling with Lise Nicolas and Enzo Muttini of M. & Mme RecyclageEpisode #29: The impact of eye-catching packaging design as well as hidden structural design. with Evelio Mattos of Packaging Unboxd podcastEpisode #30: What is the good fit to integrate reuse in shipping and delivery packaging systems? with Mike Newman of Returnity ABOUT COLIENNE REGOUT FROM LOOK4LOOPSBusinesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles. Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.  As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.Recently, in May 2022, she also won the price of the Entreprise of the Year from la Chambre de Commerce Francophone de Vancouver.  PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

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