Joining me this week is Founder and Global CEO of Trinity P3, Darren Woolley. Darren has been leading the marketing management consulting industry for over 20 years, helping marketers and advertisers maximize the value of their marketing budgets.
With a background in science, advertising, and creative direction, Darren has a unique perspective and expertise in marketing strategy alignment, marketing procurement, marketing sustainability, marketing technology, media transparency, and agency selection and management. Darren works with more than half of the top 100 advertisers, as well as global clients across Asia, Europe, and North America, to deliver measurable results and competitive advantages.
Darren also commits an increasing amount of his time advocating for corporate inclusion as a business necessity in today's world where consumer engagement is key.
Darren adds his perspective today on the debate on whether DEI needs a rebrand, and if so what that would look like. In the world of corporate diversity and inclusion biases are vulnerable to override data when it comes to taking action and remaining accountable for DEI outcomes. We don’t always do what we should even though we know it’s the right thing. We are human.
Darren and I talk DEI against the backdrop of our own human nature and work through new ways to motivate ourselves towards change for good in our workplaces.

Ver todos los episodios