Solo and small law firm owners spend plenty of time and money marketing their services each year, whether online, through networking, or offline advertising. But many lawyers are not seeing the return on investment that they would like. So with over 600 thousand solo and small firms in the U.S. today, what does it take to stand out among the crowd?

In this episode of The Un-Billable Hour, Christopher Anderson interviews Mark Cerniglia from Spotlight Branding, an internet marketing and branding firm for lawyers, about the practical steps attorneys can take to manage their brands and market online successfully.

Topics include:


Building your law firm’s notoriety

Transcending lawyers’ reputation as intimidating

Information and resources to create credibility and trust

How to create the right video content

Using social media for branding

Newsletter marketing and top-of-mind

Blogs to answer potential client questions

Providing value versus giving away your knowledge

Maximizing referral sources

What a marketing funnel looks like

Necessary components of a website

Internet marketing no nos

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