Bull Garlington and Scott Dayton came together to form a digital publication for whiskey lovers: All American Whiskey. Today, my business partner Jim of Whiskey Grail and I welcome them as they call in from Chicago! We cover the origins of All American Whiskey, the factors they have to consider to be a successful publication, and the things that make up an effective team. We'll also learn why knowing your customer base is important for fine-tuning your business strategy. Cheers, and as we like to say at Whiskey Grail, Hail to the Grail!We also did a Q&A session with these guys, which will be going up soon -- make sure you're subscribed to the UKnowAdamTsang channel so you don't miss it!Visit All American Whiskey here:https://allamericanwhiskey.com/The UKnowAdamTsang podcast spotlights both veteran and budding entrepreneurs -- especially those local to the Savannah/Statesboro region. We aim to inspire and educate business owners, those who are looking to turn their "side hustle" into something more, and those who simply want to peer into the minds of the adventurous risk-takers who have fun stories to share!Follow UKnowAdamTsang on Social!https://www.adamtsang.comhttps://www.instagram.com/uknowadamtsang/https://www.facebook.com/uknowadamtsang/https://www.linkedin.com/in/uknowadamtsang/https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH?si=gec-DJCjSoiplCDM1veFWw

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