UC Today’s Kieran Devlin sits down with Gidi Adlersberg, Voca CIC Business Line Manager at AudioCodes, to explore what Microsoft’s new Unify certification really means for Teams-based contact centers. With a decade at AudioCodes and a frontline role in developing Voca CIC, Gidi offers rare insight into how Azure-native integrations, SDK-driven stability, and AI standardisation are reshaping the CX landscape. If you’re planning your next-generation customer experience strategy, this is an essential watch.Microsoft’s Unify model is rapidly becoming the benchmark for Teams contact center integration — but what makes it different, and why does it matter? Gidi unpacks the technical and strategic implications, from five-nines reliability to the future of Azure-native voice.In this conversation, Gidi shares:🔵 What Unify actually is — and why SDK-based integrations outperform SIP and Graph API approaches.🔵 The biggest misconceptions enterprises still hold about Teams–contact center connectivity.🔵 Why AudioCodes became an early Unify pioneer, and what it learned from real-world deployments.🔵 How Unify future-proofs CX, aligning with Microsoft’s own Teams Phone and Dynamics 365 Contact Center stack.Gidi also offers one standout piece of advice for IT and CX leaders: start with real user needs, not technology features, and work backwards to the right solution.Explore AudioCodes’ approach to Azure-native contact center integration, speak with your Microsoft partner about Unify readiness, or watch more episodes of Certified for Success to stay ahead of the evolving Teams ecosystem.

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