Personalized Videos vs Mass Written Campaigns: Conversion Rate Optimization

UBCNews - Charity
17/11/2025 7 min Episodio 1
Personalized Videos vs Mass Written Campaigns: Conversion Rate Optimization

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Episode Synopsis


Welcome back to the show! Today we're examining something that's absolutely changing the fundraising game - the incredible difference between video storytelling and traditional written appeals. I'm here with our fundraising expert who's been tracking these conversion rates, and the numbers are honestly mind-blowing. Have you ever wondered why some fundraising campaigns just seem to click while others fall flat?
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