The one about the 4Ps of marketing, Twitter Spaces, humour in talks and An American Werewolf in London - TG40 00:00:00 Introduction Here are your hosts, Roger and Pascal.  00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:51 Content Spotlights  ROGER: Attempts to update the four Ps are embarrassing – they’ve endured for a reason by Mark Ritson in Marketing Week. https://www.marketingweek.com/mark-ritson-stop-reinventing-four-ps/ PASCAL: How To Be More Creative When You Feel Anything But Creative by Ann Smarty for Agorapulse https://www.agorapulse.com/blog/how-to-be-more-creative/ 00:29:36 Marketing Tech and Apps  ROGER and PASCAL: It’s all about using Twitter Spaces for the first time 00:42:43 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:04 Creator Shout Outs ROGER: David Nihill, author of “Do You Talk Funny.” https://www.linkedin.com/in/davidnihill/   PASCAL: Simon Clayton Founder and MD of Marketing Skills Academy, author of ‘Marketing Masterplan’ and creator of ‘Marketing Tips’ LinkedIn Post. https://www.linkedin.com/in/simonclayton1/ 00:55:44 Film Marketing AN AMERICAN WEREWOLF IN LONDON (1981)  "Beware The Moon.” Halliwell's Film Guide described the film as a "curious but oddly endearing mixture of horror film and spoof, of comedy and shock, with everything grist to its mill including tourist Britain and the wedding of Prince Charles. The special effects are notable and signalled new developments in this field.” Director: John Landis. Special Effects: Rick Baker  Starring: Griffin Dunne (Jack Goodman – first victim) David Naughton (David Kessler) Jenny Agutter  Music: Elmer Bernstein, Creedence Clearwater Revival (Bad Moon Rising), Bobby Vinto (Blue Moon) Van Morrison ( Moon Dance) Marketing Blunder! During a preview of the film the marquee said, "From the director of National Lampoon's Animal House (1978)." Because of this, many people in the audience thought they were seeing a comedy. About Two Geeks and A Marketing Podcast   Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film

Ver todos los episodios