The one about customer choices, stand out expertise, Crypto and the TV Series "Squid Game” - TG60  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:01:57 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:12 Content Spotlights  ROGER: Reducing the ‘friction’ of too many choices makes your buyer’s decision easier By Helen Edwards in Marketing Week. https://www.marketingweek.com/helen-edwards-friction-of-choice/ PASCAL: Expertise Is Dead: How to Stand Out When Everyone’s an Expert by Nate Nead for readwrite.com https://readwrite.com/2021/11/15/expertise-is-dead-how-to-stand-out-when-everyones-an-expert/  00:27:42 Marketing Tech and Apps   ROGER: It’s all about crypto and NFTs Crypto Wallet app – Coinbase: https://www.coinbase.com/mobile OpenSea NFT Marketplace: https://apps.apple.com/us/app/opensea-nft-marketplace/id1582861796 PASCAL: It’s all about your post Zoom event experience: Fathom Zoom Meeting Notes Creator https://fathom.video/ Fathom helps you effortlessly highlight and share important moments from your meetings Repurpose.io https://marketplace.zoom.us/apps/48Sf7TeyS5y6sYHehtlNxA publish full recordings or clips of your Zoom recording on YouTube, Facebook, LinkedIn, and Twitter.  00:41:43 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:49:24 Creator Shout Outs  ROGER: SKYFALL Analysis: Story Structure, Themes, and Easter Eggs Explained | Screenwriting 101 by Class Act YouTube Channel: https://youtu.be/EJfVs7eWRzY PASCAL: Jeff Kelisky and the team at Seedrs.com https://www.seedrs.com/academy/ guides, tools and resources to help founders grow their business, raise capital and successfully crowdfund.  00:54:42 Film Marketing  Squid Game (2021) Series Written and Directed by Hwang Dong-hyuk This week we look at the massively successful Korean TV series, Squid Game (which was originally conceived as a film) and chart the story of how writer director Hwang Dong-hyuk took over a decade to bring it to screen. It’s a violent, dark drama about a deadly game show which is an allegory for modern society. We look at the design and imagery and how the series became so popular over the whole word through various local...

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