The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:39 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:31 Content Spotlights  ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers PASCAL: Sitecore's Paige O’Neill on smarter brand building in B2B by Linkedin Marketing Solutions: https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845  00:37:01 Marketing Tech and Apps   ROGER: It’s all about video cameras: The Best Pocket and Action Cameras for Summer 2022 video by The Hybrid Shooter (GoPro Hero 10, DJI Pocket2, Insta360 One, DJI Action 2, Sony ZV-1, Sony RX100 VII, and iPhone 13 Pro:https://youtu.be/xFA6k5rtaqo  PASCAL: It’s all about new releases Headliner just launched EditEddy: https://www.producthunt.com/posts/editeddy-by-headliner a fast, reliable transcript then edit your audio by editing the text. Google Chrome just refreshed the Chrome Marketplace: https://chrome.google.com/webstore/category/collection/get_started  00:48:03 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:56:34 Creator Shout Outs  ROGER: Stefan Thomas Full Keynote video “Ditch the Elevator Pitch”: https://youtu.be/3JKWId1cspI PASCAL: Drew Toynbee, Ross Harmston, Matt Rushton, Andy Henry the co-hosts of ‘Sequel Pitch’ podcast show - Four friends pitch sequel ideas to movies that don't currently have one! https://www.sequelpitch.co.uk/ 01:02:29 Film Marketing  Last Night In Soho (2021) Directed by: Edgar Wright (Shaun of the Dead, Baby Driver, The Sparks Brothers) Writing Credits: Edgar Wright, Krysty Wilson-Cairns Cast: Thomasin McKenzie, Anya Taylor-Joy, Diana Rigg (Last role), Matt Smith “A murder in the past. A mystery in the future!” The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. And that’s perhaps the problem. The marketing didn’t tell customers what the film was about, and many stayed at home as a result. The film failed at the box office despite the rave reviews. We have a close look at why the marketing might be to...

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