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Listen "The REAL Startup Story Behind The $30M Brand Revel Sauna"
Episode Synopsis
From Housing Commission to a $30M Wellness Brand: How AJ Williams Built Revel Sauna From ScratchBreaking free from housing commission and domestic violence, AJ Williams turned childhood trauma into a business superpower - launching Revel Sauna, a wellness brand now worth over $30 million. What started with a pre-order eCommerce model turned into one of Australia's most disruptive health and recovery businesses.In this raw, value-packed episode, we go behind the Instagram highlights to uncover the startup success story you haven’t heard.Tune in to discover:✅How AJ used unique and advanced market research techniques to validate his ideas✅How brand positioning gave Revel a strategic edge over competitors✅AJ’s step-by-step blueprint for validating a product idea without inventory✅The mental toll of scaling and fighting the belief that you don’t deserve success✅How to build a founder-led brand that sells through authenticity, not hustle culture✅How pre-orders funded the entire operation before he even launchedThis episode is a practical masterclass in startup validation, mental health and entrepreneurship, and building a team that scales with you - without sacrificing your family, sanity, or soul.Key Points00:01:00 Introduction and Background00:02:20 Domestic Violence And Childhood00:04:00 Business Partnership Origins00:09:00 Sunglasses Business Exit00:10:40 Innovation Cycle Research00:12:00 Mental Health 00:14:40 Headphone Product Development00:18:00 The Pivot to Saunas00:27:00 Pre-order Model Strategy00:30:00 Metrics and Calculations00:32:00 Unique Content Strategy00:35:00 Risk and Resilience00:37:20 Success Psychology00:42:00 Managing Self-Doubt00:46:00 The Truth About Hustle Culture 00:50:00 Time Over Money00:52:00 US Expansion Plans00:58:40 Go-to-Market StrategyHit play to discover the blueprint behind Australia's fastest-growing wellness brand.-👉Connect with AJhttps://www.instagram.com/iamtheajwilliams/https://www.instagram.com/revelsaunas/ https://revelsaunas.com.au/- 👉Connect with ushttps://www.instagram.com/twoblokesonebusinesshttps://www.linkedin.com/company/two-blokes-one-business-podcast-Adam Powell & Harvey Rivers are the founders of HARWELL. HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.Their award-winning concierge approach is helping companies attract exceptional talent to their team.👉Want help finding exceptional talent for your business? Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/
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