Why do the majority of products that are launched every year fail? Don't play the blame game and examine the approach taken to introduce the product. Was there a lack of product-market fit? Did you appropriately identify your target audience? David Fradin, President of Spice Catalyst and a product management consultant, shares his framework for managing a successful product life cycle.


Highlights include:
Wealth of experience at HP and Apple includes shaping groundbreaking products like the Apple III and the first hard disk drive on a PC.
Insights on leadership, the importance of organizational values, and the role of quality management in building successful products.
His S.P.I.C.E. framework of Strategy, Process, Information, Customer, and Employees.
Emphasizing the need for proper training, and how a lack of education around product development competencies leads to significant financial waste.
The rapid advancement of AI and its impact on product management, and a caution to not lose sight of the customer experience amidst technological innovation.
The importance of conducting surveys, identifying 15 unmet needs before launching a product, and setting up "listening posts" to gauge market demand.


Pick up David's book, 'Building Insanely Great Products: Some Products Fail, Many Succeed' and visit SpiceCatalyst.com for more information.


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If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.


Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.


Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/
Website: appmeetup.com/twinstalkitup/
Community: facebook.com/groups/publicspeakingpoints
Patreon: patreon.com/twinstalkitup

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