ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "049: Referral Source Considerations"
Episode Synopsis
Play Episode 49 Here
Referrals are critical to our work. They bring us new clients, expand our reach into different populations and pre-establish rapport with prospective clients. They also create some challenges of their own, like unmanaged expectations for the rare magic SE session. Without being formulaic about how to deal with these challenges I open up some things for us SE practitioners to be thinking about in relationship to referrals and referral sources.
Referrals are critical to our work. They bring us new clients, expand our reach into different populations and pre-establish rapport with prospective clients. They also create some challenges of their own, like unmanaged expectations for the rare magic SE session. Without being formulaic about how to deal with these challenges I open up some things for us SE practitioners to be thinking about in relationship to referrals and referral sources.
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