"If you're going head to head with a big, well-established competitor like McDonald's, you better be very Slick if you're going to try to compete with them." -Mark Siebert In this episode of Turmeric & Tequila, Kristen Olson welcomes franchise expert Mark Siebert to the mic. With decades of experience as a franchise business consultant and as the author of "Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever," Mark shares his extensive knowledge on franchising. Discover what it takes to determine if your business is ready to franchise and whether it aligns with your personal goals. Mark sheds light on the importance of branding, dispels misconceptions, and discusses how social media has reshaped the franchising world. Tune in for valuable insights whether you're an entrepreneur considering franchising or just curious about the process. Get inspired by stories of transformational success from franchise pioneers. If franchising is on your business radar, don't miss this informative conversation! Time Stamps: 00:00 "Turmeric & Tequila: Podcast Sponsors" 05:52 Is Franchising Right for You? 09:25 "Guide to Business Franchising" 10:58 The Value of Hiring Consultants 16:28 Franchising Misconceptions Explained 18:57 Competing with Industry Giants: Strategies 21:53 Franchise Lead Generation Online Shift 25:28 "Trust Your Team Gut Instincts" 29:34 Franchise Growth Opportunity Overview 31:22 Franchise Success Formula: Passion, Risk, Support 34:34 "Spark for Colorado Entrepreneurs"   Mark Siebert: Author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, The Franchisee Handbook, and The Multiplier Model and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs.  (For more, see: https://www.ifranchisegroup.com/franchise-consultants/mark-siebert/) https://www.ifranchisegroup.com/ https://www.linkedin.com/in/markcsiebert/ and https://www.linkedin.com/company/ifranchise-group https://facebook.com/ifranchise-group https://www.instagram.com/ifranchisegroup/   Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE   MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF   https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH

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