239. Why your founder's culture dies at 50 employees (And what to do about it), with Work Futurist, Josh Levine

09/10/2025 41 min Episodio 239
239. Why your founder's culture dies at 50 employees (And what to do about it), with Work Futurist, Josh Levine

Listen "239. Why your founder's culture dies at 50 employees (And what to do about it), with Work Futurist, Josh Levine"

Episode Synopsis

Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture.

Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this episode features Josh Levine, work futurist, author of "Great Mondays," and culture consultant who's helped companies like Credit Karma navigate the treacherous waters of hypergrowth.



Episode Summary

Picture this: You've built something special. Your team of 15 feels like family. Everyone knows everyone. The culture just works. But now you're staring down growth - maybe to 50, maybe to 100 employees. And there's this gnawing fear: what if scaling breaks everything we've built?



What We Cover

The 50-Employee Breaking Point


Why founder's culture has an expiration date and the physics behind cultural breakdown


From Implicit to Explicit


How to transform unspoken behaviours into values that actually scale beyond personal influence


The Three-Step Framework


Identify, codify, and communicate the most important decisions that move the needle


Why Most Values Fail


The difference between values as wall decorations versus business tools that drive decisions


Recognition Done Right


How Wells Fargo's outcome-focused rewards destroyed trust and what to do instead


Trust as Infrastructure


Why relational infrastructure matters more than physical infrastructure in distributed work


The WD-40 Case Study


How Gary Ridge reframed failure as learning and invested in humans, not just outputs


Measuring Culture at Scale


Why Employee Net Promoter Score captures what matters as you grow




Resources

Connect with Josh Levine on LinkedIn: https://www.linkedin.com/in/akajoshlevine


Follow Josh on Instagram: @greatmondays_culturedesign

Great Mondays website: https://greatmondays.com


Great Mondays Radio: https://radio.greatmondays.com


Great Mondays YouTube: https://youtube.com/@GreatMondays


Get the book "Great Mondays" at greatmondays.com




Mental Health Support

This episode discusses workplace stress, burnout, and the challenges of scaling culture. If you or someone you know is struggling with mental health:

UK:


Samaritans: 116 123 (24/7 helpline) - https://www.samaritans.org/


Mind: 0300 123 3393 or text 86463 - https://www.mind.org.uk/



US:


988 Suicide & Crisis Lifeline: Call or text 988 (24/7) - https://988lifeline.org/


NAMI Helpline: 1-800-950-NAMI (6264) - https://www.nami.org/



International:


Befrienders Worldwide: https://www.befrienders.org/ (directory of crisis helplines worldwide)

International Association for Suicide Prevention: https://www.iasp.info/resources/Crisis_Centres/ (global crisis center directory)




Connect with Your Hosts


Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/


Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne


Join the discussion about this episode on LinkedIn: https://www.linkedin.com/company/truthlieswork/


Email: [email protected]


Follow us on Instagram: @truthlieswork

Chat with us on X: @truthlieswork

YouTube channel: @TruthLiesWork

Check us out on TikTok: @truthlieswork


Want a chat about your workplace culture? [email protected]

Got feedback/questions/guest suggestions? Email [email protected]

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