According to Marcos Aguiar, senior partner and managing director at BCG Sao Paulo, Brazil, 7 out of the 10 most valuable companies in the world, are ecosystems. When there is no trust or if the level of trust falls in an ecosystem, participants are less likely to cooperate and frictions occur, harming their performance. Competence is by far the most prevalent trust driver in the ecosystems he studied, among others companies like Sony, Amazon, Handy, HopSkipDrive, Spotify, BaseCamp, Blix, Tile, Match, Ant Group’s Trusple, Doordash, TaskRabbit and Apple. There are tools you can use to reinforce trust, or to substitute for trust, which is what the BCG Henderson Institute identified in the successful ecosystems they studied, the “7 tools for building a business people trust”.

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