In this episode of 'Truly Independent,' hosts Darren Smith and Garrett Batty delve into the often overlooked yet critical aspect of filmmaking: marketing. Joined by film industry veteran Jonas Barnes, who transitioned to marketing during the 2023 Hollywood strikes, they explore strategies indie filmmakers can adopt from major studios to ensure their films reach the right audience. Jonas emphasizes the importance of considering marketing from the inception of a project, creating impactful posters early on, and leveraging social media platforms like Reddit, TikTok, and Instagram. The discussion highlights practical steps for building awareness and community, as well as the value of viral events and brand partnerships. Tune in for an insightful conversation that underlines the necessity of marketing in the film business and offers actionable tips for independent filmmakers.00:00 Unlimited Streaming Options00:21 Introduction to Truly Independent00:42 Meet Our Guest: Jonas01:28 The Importance of Marketing in Indie Films04:44 Early Marketing Strategies06:05 Creating Effective Posters09:19 Building Awareness and Community20:31 Leveraging Brand Partnerships24:10 Marketing Strategies for Indie Filmmakers25:02 The Importance of Viral Events26:12 Creating Marketable Moments in Films28:41 The Role of a Film Marketer31:51 Building an Audience Early32:23 Where to Find Jonas Barnes34:38 Current Projects and Future Plans41:41 Using Weekly Highlights for Marketing44:50 Final Thoughts and Farewell

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