Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit

26/09/2025 37 min

Listen "Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit"

Episode Synopsis

Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.