Audrey Neff sits down with Rick O'Neill, distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe. Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital strategies, emphasizing the importance of building a strong, omnichannel marketing foundation. They explore the evolution of patient behavior, the increasing role of AI in search engines, and the essential components behind building an unstoppable growth engine. With deep dives into practical tactics like local search optimization and proper lead nurturing tactics, the episode expertly guides listeners through the dynamic and often daunting terrain of digital marketing in the aesthetics industry, making it a must-listen for any medical spa owner.

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