We describe Marquet's "Psychological Ownership" and how it goes beyond the "turn signal" we've advocated before when building trust with stakeholders. Then we go into applications to our clients, Microsoft Excel date formats, and the candy preferences of heavy metal bands.

SHOW LINKS:

- Inno-Versity Presents: "Greatness" by David Marquet : https://www.youtube.com/watch?v=OqmdLcyES_Q&t=260s

- https://www.joelonsoftware.com/2006/06/16/my-first-billg-review/

- https://www.insider.com/van-halen-brown-m-ms-contract-2016-9

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