Podcast advertising for brands - a Gressingham Duck case study

22/05/2024 13 min Temporada 2 Episodio 1
Podcast advertising for brands - a Gressingham Duck case study

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Episode Synopsis

Welcome to Season 2 of Tripod, the audio advertising podcast. In this season we’ll be explaining how advertisers can connect with their customers using audio, what to use and when, with step by step guides on everything from linear radio to digital audio.We’re launching this season on the opening day of London’s Podcast Show 24, so in this episode we look at a brand that uses podcast advertising, and ask why and how they use it, and what kind of results they’re getting.The brand is Gressingham Duck, and our guest is Rebecca Alderton from Gressingham Foods. Your hosts are Trisonic's Matt Hopper and Howard Bareham.