Producing an audio ad is one thing.  But how do you make sure it works?  How do you get a listener’s attention?  In this episode we explore creative standout and pinpoint some of the tools in the box to make an ad stand out. One of those tools is music, and we discuss how to use music and audio branding.   Trisonic Co-founder and Creative Director Matt Hopper talks to Debbie Dillon, Creative Head at BBC Creative and Kieran Murphy, creative consultant.If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠[email protected]⁠ or visit our ⁠website⁠.

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