Change for change's sake?

18/01/2024 3 min Temporada 1 Episodio 10
Change for change's sake?

Listen "Change for change's sake?"

Episode Synopsis

An ad made to be played on traditional radio may not sound right on streaming services or podcasts. In this episode, Matt, Debbie and Kieran explain why it’s important to adapt ads for different uses, and how adaptation can be extremely cost-effective.If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠[email protected]⁠ or visit our ⁠website⁠.