Is 2025 the year of the Marketing Automation RFP? With major advancements in AI, shifting market conditions, and an increased demand for true vendor partnerships, many businesses are reassessing their marketing tech stack.In this episode of Trending Chats, we sit down with Katy Doran, Senior Sales Manager at Emarsys, to break down what marketers should look for when selecting the right platform. From aligning tech with business goals to avoiding common RFP pitfalls, Katy shares expert insights to help you make the right choice.Tune in now to learn how to navigate the marketing automation RFP process with confidence.

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