Download our FREE 7 Steps Guide: How to Acquire Commercial Clients and get the roadmap to land high-value contracts. https://info.treesurgeonsbusinessacademy.co.uk/Commercial-Client-Toolkit – Struggling to grow your tree surgery business? Or maybe you’re working long hours but not seeing the profit you deserve? Apply for a FREE 15-minute strategy call with me, and let’s map out a plan to help you gain more time, increase profit, and build a business that works for you!  https://www.treesurgeonsbusinessacademy.co.uk/widget/bookings/henri30 – Join our free Facebook community to network with other tree surgeons, get valuable answers to your questions, and connect with professionals focused on growing their businesses! https://www.facebook.com/groups/treesurgeonbusinessowners – In this episode of The Tree Surgeons Podcast, we sit down with Jack and Luke from Crimson Kings, a thriving tree surgery business near Nottingham. Jack and Luke share their journeys into the industry, how they built Crimson Kings, and why they are passionate about apprenticeships and training the next generation of arborists. We dive into the challenges of running a tree surgery business, from managing a partnership to ensuring strong company culture. They also discuss why they started Crimson Academy, their training division, to help improve industry standards while creating an additional revenue stream. If you’re a tree surgery business owner, thinking about scaling your team, or struggling with recruitment and retention, this episode is packed with insights on building a skilled and motivated workforce. Topics Discussed:  - How Jack & Luke got into tree surgery  - Starting & growing Crimson Kings - Biggest challenges in tree surgery businesses  - The importance of company culture  - Training and apprenticeships - Crimson Academy - Pricing & profitability - The future of tree surgery Chapters:  00:00 – Intro: Meet Jack & Luke from Crimson Kings 01:00 – How They Got Into Tree Surgery 03:00 – Early Work Experience & Building Skills 04:30 – Launching Crimson Kings in 2019 05:00 – Jack’s Journey from Electrical Engineering to Tree Surgery 06:00 – Challenges of Running a Business & Managing a Partnership 10:00 – The Importance of Company Culture & Team Development 12:00 – Why They Started the Crimson Academy 18:00 – Training Apprentices & Growing Future Tree Surgeons 22:00 – Pricing & Profitability – Raising Rates Without Losing Work 27:00 – Industry Challenges: Low Standards & Cowboy Operators 33:00 – Best Books & Resources for Tree Surgeons 35:00 – What’s Next for Crimson Kings? Growth Plans & Goals 36:00 – Final Thoughts & Where to Follow –   About the Guests Luke Johnson and Jack Copley, founders of Crimson Kings, have spent over a decade refining their tree-climbing skills and deepening their expertise as professional arborists. Since launching Crimson Kings in 2019, they’ve built a strong, dedicated team delivering high-quality tree services across the East Midlands and beyond. With international experience spanning Canada, Sweden, and Germany, Luke and Jack bring a diverse range of skills and innovative methodologies to every project—whether in tranquil rural landscapes or fast-paced urban environments. At Crimson Kings, their priority is the health, safety, and sustainability of trees. Their team of expert arborists offers honest, professional advice, ensuring the best possible outcome—whether it’s pruning, removal, or preservation—so that every tree continues to thrive in its environment. – Contact the Guests:  Website: https://crimsonkings.co.uk/ LinkedIn: https://www.linkedin.com/in/luke-johnson-88a27822a/ ; https://www.linkedin.com/in/jack-copley-a30286285/ Facebook: https://www.facebook.com/crimsonkingstreeservice/ – Connect with the host: Website: http://tsba.co.uk/ Instagram: https://www.instagram.com/treesurgeonsbusinessacademy/ ; https://www.instagram.com/henrighijben/ Facebook: https://www.facebook.com/groups/treesurgeonbusinessowners LinkedIn: https://www.linkedin.com/in/henri-ghijben – This episode is sponsored by Greenline Arb (GLA) - a powerful digital platform created by tree surgeons, aimed at taking the stress out of tree work. Focussing on the main pain points in the game, such as; finding tip sites,  connecting workers with employers, responding to emergency situations and locating services that are required to run a tree company. Green Line is allowing professionals to operate with more freedom. Solving multiple problems in one fell swoop. Download the app today or check out the website for more information. App Store: https://apps.apple.com/gb/app/greenline-arb/id6448873784 Google Play: https://play.google.com/store/apps/details?id=com.greenlinearbapp&hl=en_US&pli=1 Website: https://www.greenlinearb.com/  

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