What motivates tree workers to become ISA Certified Arborists? What are the barriers that prevent them from doing so? And why might some choose not to pursue certification at all? In this insightful discussion, Dr. Beau Brodbeck, Ph.D., CA, TRAQ, breaks down the findings from his study with Jason Gordon, exploring the various reasons behind the decision to seek or not seek certification as an arborist.Dr. Brodbeck, an expert with a Bachelor's, Master's, and Ph.D. in Forestry from Auburn University, is an Alabama Registered Forester, a Certified Arborist, and holds the Tree Risk Assessment Qualification. His extensive background in forestry and arboriculture makes this a must-watch for anyone interested in the field.The study, "Motivations and Barriers of Professional Certification for Tree Workers," is published in the July 2024 issue of the International Society of Arboriculture's journal Arboriculture & Urban Forestry. You can read the full study here: https://auf.isa-arbor.com/content/50/...🔗 Visit our website for more resources: 🌐 ⁠⁠⁠⁠https://treebusiness.com/⁠⁠⁠⁠📺 Follow us on our YouTube Channel: ⁠⁠⁠⁠⁠youtube.com/@thetreebusiness⁠⁠⁠⁠⁠📘 Follow us on Facebook for updates and more content: ⁠⁠⁠⁠  / thetreebiz

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