Matt Hodges is the Managing Broker and Owner of Kultura Real Estate. With over 16 years of experience, he specializes in residential listings and purchases in the greater Grand Traverse region. Matt is an industry leader, currently serving as a Director on the Michigan Association of Realtors Board of Directors. Matt has also served on Aspire North Realtors Board of Directors, the local association for over 4 years and was honored as board president in 2022. In addition to his work at Kultura Real Estate, Matt is a US Navy veteran who is passionate about helping his community.   Matt joins us today to share his advice on marketing your business in the real estate industry. He reveals the characteristics that make great realtors and outlines current trends in real estate. He explains what a title company is and how closing a deal with one is different from closing a deal with attorneys. He also underscores the relationship between marketing and customer service and shares his advice for anyone who wants to start a career in the real estate industry.   “The thing about marketing and business is you have to be in front of people; otherwise, it doesn’t matter how good your service is.” - Matt Hodges   This week on Traversing Entrepreneurship: Matt’s background and how he got started in real estate Why you shouldn’t try to do real estate part-time The growth mindset and what drives Matt to keep going in real estate What separates the best realtors from the average ones Maintaining consistency in the real estate business and the value of predictability in marketing The basics of marketing and how to improve it Looking at and using market & industry trends to your advantage Changing the culture of real estate and what lifestyle marketing is Recent real estate trends in the United States Struggles and difficulties Matt has encountered in real estate The difference between closing with title companies and attorneys The importance of having mentors and what Matt has learned about owning a business over the years How the COVID-19 pandemic impacted Matt and his business Matt’s advice for new agents in the real estate industry   Resources Mentioned: Book: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert Kiyosaki   Our Favorite Quotes: “It’s okay to make mistakes. We’re going to encounter something new almost weekly, and when we make a mistake, we learn how to handle the nuances of that particular situation.” - Derek Dall’Olmo “Perception is driven by your marketing message. Every successful company is a marketing company that sells something.” - Derek Dall’Olmo “If people don’t have a great time buying or selling a house, they won’t refer you. It all comes down to how you get them through that door–and that’s marketing.” - Matt Hodges   Connect with Matt Hodges : Kultura Group Email: [email protected] Kultura Group on Instagram Kultura Group on Facebook Kultura Group on Twitter Kultura Group on YouTube Matt Hodges  on LinkedIn     About TreMonte Tax Solutions and Traversing Entrepreneurship Podcast Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan, and beyond. In each episode, host Derek Dall’Olmo sits down with local business ownerships and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.   Derek Dall’Olmo is the founder of TreMonte Tax Solutions, a tax planning firm that serves business owners and entrepreneurs. This show is for informational purposes only and should not be relied upon for investment decisions.  Email Derek Dall’Olmo at [email protected] with questions, comments, and to schedule a one-on-one conversation.    Follow Derek on LinkedIn.    Subscribe here:   Apple Podcasts Google Podcasts Stitcher Spotify   And, if you enjoy the show, please leave a review on iTunes to help others discover the podcast.

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