ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tribe Talkin' Ep 22: What we got wrong on Kiki. Content is King. Mutinex. Branding $ and time in early B2B is a waste."
Episode Synopsis
In this weeks Tribe Talkin' episode:
What we got wrong with Kiki: a fair bit. Reflections on our initial reactions, and we discuss their original pitch deck.
Content is king, and it needs to be done inhouse.
The value of MMM (Marketing Mix Modelling) for digital channels, and the rise of platforms such as Mutinex.
Continued low rates of investments into early stage, however big tech companies filling the gap.
Bootstrapping and being creative will need to be a core skill. A post from Rob Liu sharing some bootstrapping inspiration.
Elon being Elon. Just wants an extra $80 billion of stock or he'll take his toys somewhere else.
AI still needs to be supervised, which people killed in Autopilot crashes realise more than most.
Qantas plunges down to 41st on top branding lists. Triggers conversation about branding more broadly.
Large amounts of money and time spend on "branding" in early stage B2B is a total waste of time.
The importance of getting a clear message that makes your ideal customer sit up and take action.
[email protected]
What we got wrong with Kiki: a fair bit. Reflections on our initial reactions, and we discuss their original pitch deck.
Content is king, and it needs to be done inhouse.
The value of MMM (Marketing Mix Modelling) for digital channels, and the rise of platforms such as Mutinex.
Continued low rates of investments into early stage, however big tech companies filling the gap.
Bootstrapping and being creative will need to be a core skill. A post from Rob Liu sharing some bootstrapping inspiration.
Elon being Elon. Just wants an extra $80 billion of stock or he'll take his toys somewhere else.
AI still needs to be supervised, which people killed in Autopilot crashes realise more than most.
Qantas plunges down to 41st on top branding lists. Triggers conversation about branding more broadly.
Large amounts of money and time spend on "branding" in early stage B2B is a total waste of time.
The importance of getting a clear message that makes your ideal customer sit up and take action.
[email protected]
In God we trust