Frank Greeff on Authenticity, Hustle & Kinso AI | Transforming the Game PodcastA bold ambition that ruined his parents’ chance to sell the business they’d built their entire lives… Frank Greeff had no option but to take it all the way. That drive turned him from a young chef into a tech founder who went on to sell his company for $180 million by 29.In this episode of Transforming the Game, Kristina Katsanevas sits down with Frank to talk about the grit behind entrepreneurship, the messy realities of selling a business, and why authenticity not perfection is the real currency in branding and leadership.Frank shares how family shaped his entrepreneurial spirit, what it’s like to navigate online criticism, and why creativity is essential to both business and life. He also reveals his next big mission: Kinso AI, a platform built to organize the chaos for hustlers and business operators. His goal? To hit 10,000 people on the waitlist—and you’ll want to be one of them.We also dive into his cookbook Eat With Purpose, which channels proceeds to children’s cancer research, and the role of community in growth through initiatives like The Founders Table.🧩 CHAPTERS00:00 Bold Ambition & Family Business 03:08 Why Authenticity Wins in Branding 05:59 Social Media: The Real vs. The Fake 09:08 Family Dynamics & Entrepreneurial Drive 11:58 Selling a Business: The Hard Truths 15:10 Lessons from a $180M Exit 17:52 How to Prepare for an Exit 21:05 The Vision for Kinso AI 29:22 Relationships, Goals & Balance 33:59 The Speed of Growth in Business 37:55 Finding Purpose Through Creativity & Community 41:52 Handling Online Criticism with Empathy 45:57 Building Community with The Founders Table 51:42 Why “Done Is Better Than Perfect”📬 Connect with Frank Greeff 🔗 Kinso AI Waitlist: https://kinso.ai 📖 Eat With Purpose Cookbook: https://eatwithpurpose.com.au 📸 Instagram: https://www.instagram.com/frankgreeff 💼 LinkedIn: https://www.linkedin.com/in/frankgreeff🌍 Connect with Kristina Katsanevas 🔗 All Links: https://beacons.ai/transformingthegame 🌐 Web: https://www.kristinakatsanevas.com 📸 Instagram: https://www.instagram.com/kristinakatsanevas 📘 Facebook: https://www.facebook.com/kristina.katsanevas 📺 YouTube: Transforming the Game Podcast👇 Watch now, subscribe, and drop your biggest insight in the comments. Let’s keep transforming the game together.

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