Real Wins - Why Invest in Remarketing Campaigns | GTM Budgets

24/01/2024 27 min

Listen "Real Wins - Why Invest in Remarketing Campaigns | GTM Budgets"

Episode Synopsis

On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy.

The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment.

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