Pricing should be a straightforward proposition: the seller sets a price, the customer pays that price, and everyone walks away happy. But in manufacturing, the process is anything but simple. Between discounts based on volume and customer loyalty, location-based pricing, and ongoing supply chain disruptions, pricing can become an ongoing struggle for manufacturers. Sales teams’ existing methods of capturing pricing information — such as post-it notes and spreadsheets — simply cannot keep up with the fluctuations.

In this episode of Transformation @ Work, we look at how Salesforce Manufacturing Cloud can manage the complexities of pricing on the back-end, so sales teams in manufacturing can get back to what matters: building relationships with their customers.

Key Insights
03:13: Identifying what makes the pricing process so complicated for manufacturers
08:20: The impact supply chain disruptions can have on the pricing process
12:12: How Salesforce Manufacturing Cloud can automate back-end pricing changes to simplify pricing quotes
15:58: How manufacturers can integrate Manufacturing Cloud into their existing processes to maximize productivity and eliminate administrative hassle
22:24: Putting the pieces together: What a simplified pricing process can look like with Salesforce

Guest Bios
Anandhi Narayanan
SVP of Strategy & Business Transformation and Manufacturing Practice Lead, Gerent

Anandhi has 17 years of experience in manufacturing and distribution in both the business and IT sector. She has led digital transformations across a variety of industries, from finance to sales operations. For the past five years as a consultant, Anandhi has led cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

Ryan Bjorgaard
Industries Product Lead, Manufacturing, Distribution, Auto, & Energy, Gerent

Ryan has nine years of experience in IT consulting, systems implementation, and solution design. With fourteen Salesforce Solution Architect certifications, he was one of the first 100 Solution Architects in the Salesforce ecosystem. Ryan is also a Manufacturing Cloud Accredited Professional and has led CRM strategy for a number of digital transformations across the sales operations and supply chain industries.

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