From the keynotes to the Q&As to the learning sessions to the after-hours business dinners, when we look back at Dreamforce 2022, there was one word on everyone’s lips: Genie. But for all the buzz coming out of the event, with Genie’s ability to process real-time data and deliver “customer magic” mentioned on nearly every keynote, many of us are still asking the question, “what exactly is ‘customer magic,’ anyway?”

In this episode of Transformation @ Work, we’re taking a deep dive into Salesforce Genie: what it is, what it offers businesses in manufacturing, and how teams can best utilize the solution to deliver real-time personalized experience for their customers.

Key Insights
2:39: What is “customer magic,” and how can Genie help businesses deliver it for their customers?
7:19: Translating personalized customer experiences into the B2B manufacturing industry
11:34: Leveraging real-time IoT data to proactively manage, update, and safeguard products in the field
16:35: What businesses need to know before implementing Salesforce Genie
19:43: How Genie can help manufacturers navigate supply chain disruptions and deliver stand-out customer service

Guest Bios

Anandhi Narayanan
Senior Vice President of Strategy and Business Transformation in Manufacturing, Gerent

Anandhi brings over 17 years of experience in manufacturing, not just with technology, but with the people and processes that can lead to meaningful change. During her tenure in IT, she led digital transformations for finance, supply chain, operations and sales operations. For the past 4 years as a consultant, she has directed cross-cloud implementations, driving strategy and thought leadership for supply chain organizations across the Salesforce ecosystem.

Ryan Bjorgaard
Manufacturing Product Lead, Gerent

As Gerent’s manufacturing product lead, Ryan is responsible for deeply understanding Salesforce’s product stack and how the technology connects with the needs of the manufacturing industry. He brings years of experience in delivery and solution architecture to the role, as well as a deep passion for the technology and how it can help businesses succeed. He also runs Gerent’s manufacturing, automotive, and energy innovation team, helping the company identify opportunities for new solutions and accelerations within the space.

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