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Listen "Episode 40 - Business For Good & Life of Impact - Part 1 with Paul Dunn"
Episode Synopsis
Host Helen Lee continues her discussion of a new style of business for a transformed world with an interview with Paul Dunn, Chairman of B1G1 (BUY1GIVE1) Business for Good, a global giving initiative that has grown into a global movement. B1G1 helps businesses embed giving right into the heart of everyday activities and makes business giving easy, effective and meaningful. It focuses on connecting small to medium sized businesses with more than 500 carefully selected high-impact giving projects.
Paul is a four time TEDx speaker, winner of the Global Lifetime Achievement Award for Service to the Accounting Profession, entrepreneur, master presenter and keynote speaker. Known for building great businesses, he was also featured in Forbes, alongside Richard Branson in a 2014 feature on Disruptive Business Ideas That Worked.
Helen and Paul discuss the origin of B1G1, the philosophy of world change through business and what he; Founder, CEO & his wife Masami Sato; his team and a growing number of members have achieved for the world.
KEY TAKEAWAYS
Paul gets out of bed every morning to help business owners and their teams create more impact on our world and in their businesses than they ever could have imagined possible.
“What if we were able to create a world where every time business was done, something great happened in the world?”, Masami asked Paul in 2007 to consider. "Imagine if every time someone bought a cup of coffee, a child in need got access to life-saving water? Or when an author sells a book, a tree gets planted?", Masami explained. This momentous conversation 15 years ago gave birth to their setting up B1G1 with a vision of life-changing impact being created every time a business sells a product or service.
Today, we can go beyond being only profit and even purpose driven to being impact driven. We can also move from solving for problems to solving for potential, just as Nature does and Paul refers to, in this episode.
What B1G1 does is let you look at micro impacts that have incredible outcomes. All of us at some point know that there is something more, but what we often don’t know is how to achieve it. Rather than doing something big in the future, we can do something small right now, every day. This is the philosophy of B1G1. This is the power of small.
Paul, Masami and their team run B1G1 from Singapore. Together with their members, they have amazingly created more than 301 million giving impacts to date. Both the number of members and impacts are growing exponentially as well.
B1G1 members can choose from more than 500 high impact giving projects under the categories of education, environment, food, health, shelter, income generation, human rights, and life enhancement. Check out https://b1g1.com/ for more information and if you feel called to do so, become a member making your own impacts on the world today. You can select from 4 levels of membership.
B1G1 has grown from being a business to being a movement. It is about creating a world that is full of giving by shifting the spirit of businesses to that of a giving one, thereby helping the entire organisation or team transform in the process. "We are all at our best when we are giving," as Paul points out. It allows for a specific transaction-based giving model to small and medium enterprises worldwide.
Helen has created a global group online program called ‘Invincible You : The Hero's Journey’ to support everyone in the world rise and thrive during these phenomenal and challenging times. It is based on the methodology she created more than two decades ago (honed and upgraded over the years), that has since impacted thousands of people worldwide from Chairmen and Presidents of conglomerates to children and the whole range in between.
BEST MOMENTS
‘We were talking about the distinction between talking about things and actually doing things. So, chairmen are often thought about as thinking about things. And, by the way, it's very important for chairmen to do that.’ – Paul
‘“The storyteller sets the vision, the values and the agenda for an entire generation yet to come.” (Steve Jobs, 1994). When I read that I realised that all of the things that we do are not about us, it’s about something greater than us.’ - Paul
‘All of a sudden, once you get that new understanding, what happens is you just see things that were there all the time but you never saw them before.’ – Paul
‘I’d like to know what’s the difference for you before B1G1 and after. Because it was life changing, right?’ – Helen
‘If you ask me that now, I would add “to recognise that you can just create an enormous difference in the world by doing awesome things once you look at the world in a new way.” I would refer to that as you can become impact driven as opposed to purpose driven. When that happens you get what happened to me and that is you just become curiouser and curiouser and curiouser, and in that curiosity you continue to find just incredible realisations that you didn’t have before.’ – Paul
'The pandemic has taught us that we are all connected. It's no longer about me, it's about we. When you start to get that we need to move from self to something bigger than self, from value to values, from transactions to belonging, from income to impact, from profit to purpose, everything there (on the right hand side of what I said) is about humanity.' - Paul
‘“If working apart we are a force powerful enough to destabilise our planet, surely working together we are powerful enough to save it.” said Sir David Attenborough at Cop26 in 2021. Once you get that, you automatically have this thing that kind of powers you, which is that thing that is bigger than yourself.' - Paul
'We move from the wisdom of one to the wisdom of many. When we find a way of combining that, then we can do great things together.’ - Paul
‘Masami is both the founder and CEO of B1G1, and the couple and their team are based in Singapore together with their B1G1 members worldwide have created more than 301 million giving impacts to date. Isn’t that incredible?’ – Helen
‘Our personal and corporate or business worlds are already shifting. People are becoming more conscious of not only our interconnection but our need to make a difference and to care enough to do so.’ – Helen
‘I see us rising together, transforming and thriving together. This is indeed a very special time for us. As I wrote two years ago, we have our work cut out for us and need to have many more people join us, in making good across our world, across all fields of reality from our environment and climate justice to justice for all humans and all sentient beings everywhere, indeed.’ - Helen
GUEST RESOURCES
B1G1 website https://b1g1.com/
ABOUT THE HOST HELEN LEE
Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.
Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.
VALUABLE RESOURCES
To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:
www.transformandthrive.club
CONTACT METHOD
www.leeheiss.com
www.facebook.com/leeheiss
www.facebook.com/transformingpeopleworldwide
www.instagram.com/helenleeheiss
[email protected]
Paul is a four time TEDx speaker, winner of the Global Lifetime Achievement Award for Service to the Accounting Profession, entrepreneur, master presenter and keynote speaker. Known for building great businesses, he was also featured in Forbes, alongside Richard Branson in a 2014 feature on Disruptive Business Ideas That Worked.
Helen and Paul discuss the origin of B1G1, the philosophy of world change through business and what he; Founder, CEO & his wife Masami Sato; his team and a growing number of members have achieved for the world.
KEY TAKEAWAYS
Paul gets out of bed every morning to help business owners and their teams create more impact on our world and in their businesses than they ever could have imagined possible.
“What if we were able to create a world where every time business was done, something great happened in the world?”, Masami asked Paul in 2007 to consider. "Imagine if every time someone bought a cup of coffee, a child in need got access to life-saving water? Or when an author sells a book, a tree gets planted?", Masami explained. This momentous conversation 15 years ago gave birth to their setting up B1G1 with a vision of life-changing impact being created every time a business sells a product or service.
Today, we can go beyond being only profit and even purpose driven to being impact driven. We can also move from solving for problems to solving for potential, just as Nature does and Paul refers to, in this episode.
What B1G1 does is let you look at micro impacts that have incredible outcomes. All of us at some point know that there is something more, but what we often don’t know is how to achieve it. Rather than doing something big in the future, we can do something small right now, every day. This is the philosophy of B1G1. This is the power of small.
Paul, Masami and their team run B1G1 from Singapore. Together with their members, they have amazingly created more than 301 million giving impacts to date. Both the number of members and impacts are growing exponentially as well.
B1G1 members can choose from more than 500 high impact giving projects under the categories of education, environment, food, health, shelter, income generation, human rights, and life enhancement. Check out https://b1g1.com/ for more information and if you feel called to do so, become a member making your own impacts on the world today. You can select from 4 levels of membership.
B1G1 has grown from being a business to being a movement. It is about creating a world that is full of giving by shifting the spirit of businesses to that of a giving one, thereby helping the entire organisation or team transform in the process. "We are all at our best when we are giving," as Paul points out. It allows for a specific transaction-based giving model to small and medium enterprises worldwide.
Helen has created a global group online program called ‘Invincible You : The Hero's Journey’ to support everyone in the world rise and thrive during these phenomenal and challenging times. It is based on the methodology she created more than two decades ago (honed and upgraded over the years), that has since impacted thousands of people worldwide from Chairmen and Presidents of conglomerates to children and the whole range in between.
BEST MOMENTS
‘We were talking about the distinction between talking about things and actually doing things. So, chairmen are often thought about as thinking about things. And, by the way, it's very important for chairmen to do that.’ – Paul
‘“The storyteller sets the vision, the values and the agenda for an entire generation yet to come.” (Steve Jobs, 1994). When I read that I realised that all of the things that we do are not about us, it’s about something greater than us.’ - Paul
‘All of a sudden, once you get that new understanding, what happens is you just see things that were there all the time but you never saw them before.’ – Paul
‘I’d like to know what’s the difference for you before B1G1 and after. Because it was life changing, right?’ – Helen
‘If you ask me that now, I would add “to recognise that you can just create an enormous difference in the world by doing awesome things once you look at the world in a new way.” I would refer to that as you can become impact driven as opposed to purpose driven. When that happens you get what happened to me and that is you just become curiouser and curiouser and curiouser, and in that curiosity you continue to find just incredible realisations that you didn’t have before.’ – Paul
'The pandemic has taught us that we are all connected. It's no longer about me, it's about we. When you start to get that we need to move from self to something bigger than self, from value to values, from transactions to belonging, from income to impact, from profit to purpose, everything there (on the right hand side of what I said) is about humanity.' - Paul
‘“If working apart we are a force powerful enough to destabilise our planet, surely working together we are powerful enough to save it.” said Sir David Attenborough at Cop26 in 2021. Once you get that, you automatically have this thing that kind of powers you, which is that thing that is bigger than yourself.' - Paul
'We move from the wisdom of one to the wisdom of many. When we find a way of combining that, then we can do great things together.’ - Paul
‘Masami is both the founder and CEO of B1G1, and the couple and their team are based in Singapore together with their B1G1 members worldwide have created more than 301 million giving impacts to date. Isn’t that incredible?’ – Helen
‘Our personal and corporate or business worlds are already shifting. People are becoming more conscious of not only our interconnection but our need to make a difference and to care enough to do so.’ – Helen
‘I see us rising together, transforming and thriving together. This is indeed a very special time for us. As I wrote two years ago, we have our work cut out for us and need to have many more people join us, in making good across our world, across all fields of reality from our environment and climate justice to justice for all humans and all sentient beings everywhere, indeed.’ - Helen
GUEST RESOURCES
B1G1 website https://b1g1.com/
ABOUT THE HOST HELEN LEE
Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.
Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.
VALUABLE RESOURCES
To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:
www.transformandthrive.club
CONTACT METHOD
www.leeheiss.com
www.facebook.com/leeheiss
www.facebook.com/transformingpeopleworldwide
www.instagram.com/helenleeheiss
[email protected]
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Prepare For A Promising 2024! - Part 2
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