After taking the reins in 2019, A Place for Mom CEO Larry Kutscher
laid out a plan to completely reinvent the company — and its
relationship with senior living providers.

Three years later, the company is about halfway through that
transformation. A recent infusion of $175 million in growth equity is
helping the national referral partner propel those efforts this year
and beyond.

In this episode of Transform, learn:

- How Kutscher has worked to improve the company's relationship with
senior living operators
- Why APFM is spending $100 million on marketing in 2022
- What Kutscher believes is the industry's "biggest weakness"

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