ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Evolution of Embedded Finance"
Episode Synopsis
This episode explores the growing role of embedded finance in capital markets and beyond. We discuss how companies are approaching payments, lending, insurance, and investments, and examine the factors driving adoption across sectors and geographies. Guest Lars Markull, embedded finance consultant and founder of Embedded Finance Review, shares case studies, examples of both successes and failures, and considerations for infrastructure choices, leadership backing, and long-term sustainability.
More episodes of the podcast Trading Tomorrow - Navigating Trends in Capital Markets
Reruns and Revolutions in the Market Cycle
23/10/2025
AI Co-Pilots in Wealth Management
16/10/2025
In God we trust