With the current business landscape, we need to have an online presence to tell the world about our services or products. One of the best ways to do that is through a website. But if you have a website that is not serving you right, then it’s most likely because you have focused too much on the design that you forgot about what really matters.  In this week’s podcast episode, Michael McNish, our chief marketing officer, discusses important points to consider if you want to get the most out of your website. He shares what the critical element is to make your website work and serve you right. He also gives tips and websites that you can make to reach your audience and meet your business goals.  Check out this episode today!  Discussion Points:  0:00 Introduction  1:00 A good website vs. a bad one  2:14 What is your goal for your website? 4:33 Design is the least important part of a website  5:10 Your content is key  5:55 Find a copywriter  7:56 Website mobile responsiveness 9:22 Check out your competitors and what they offer  10:00 Be different and add more value 11:24 Design elements tips  13:04 Congruence is important  Resources: The Game Changers (https://www.thegamechangers.com.au/)    Join us on our Facebook Group -  Off the Tools community.  You can also connect with us on Linkedin. For more podcast episodes, you may also visit our website. Tune in and subscribe to The Tradie Business School: You can listen to the Tradie Business School on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in! See omnystudio.com/listener for privacy information.

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