When you host an event and something happens that wasn’t expected, how would you handle the situation?  Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton’s goal is to help customers solve their why and be better communicators.We Discuss:What Promoters are missing in handling a crisis What types of crisis can occur at eventsTessa’s Top Tips:Crisis Communication is not just for natural disasters. Digital Media is an effective communication tool that can be leveraged effectively to minimize mortality & further damage to a company's reputation.Tessa’s Key Takeaways:Have a Crisis Communication Plan because your Brand is the most valuable asset of your organization.Get in touch with Tessa Drayton at Website: http://tndcomms.com/Email: [email protected]: https://www.instagram.com/tndcommunications/Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
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