I know Black Friday has everyone on a shopping spree, and it seems like toxin-free colognes and perfumes are hot on the list. This episode is sponsored by the hundreds on DMs I got asking about synthetic fragrance. Here's the thing - not all synthetics are bad, and not all-natural ingredients are automatically safe.  So let's unpack that! Conventional perfumes often hide harmful ingredients, but the lack of transparency makes it hard for consumers to make informed choices.  If you're unaware of why we should be avoiding certain fragrances, check out episode 2 where I do a deep dive on the fragrance industry as a whole. But today, we're specifically talking about safe synthetics and natural plant-based fragrances. What are the pros and cons to consider when shopping for your colognes and perfumes this holiday season? Tune in so that you can make an informed decision you feel great about!  In this episode, we chat about: Why lab-made doesn't automatically make ingredients toxic Why transparency is so crucial, especially in the fragrance industryThe environmental benefits of lab made ingredients The therapeutic benefits of plant-derived fragrances Following the money to find out why it's so difficult to really understand whether a fragrance is toxic or not in the shownotesSHOP MY CLEAN FRAGRANCE PICKSIf you enjoyed this week's episode, please: Leave a positive review or rating wherever you listen Shop toxin free products on my Toxin Free Shopping Guide Download your free 25 Toxins to Avoid Post a screenshot, share what you loved, and tag me on Instagram @wendy_toxinfreeish Want to ask me a question to get answered on the podcast? Leave me a voice message here.

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