Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media’s new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success.
Mentions from the Show:
Marketing Data Fluency for CMOs
DataPoint Podcast
Greg Matthews on LinkedIn
Greg Matthews on Twitter
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
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