Hospitals and health systems create content for a number of audiences - marketing, PR, media relations, donor specific content, quality reports, employee communications, etc. However, many systems struggle with this content being developed in silos across the organization. Hosts Reed Smith and Chris Boyer discuss the challenges with developing a unified content strategy and share insights on how hospitals can begin moving towards aligning their content. Featuring an interview with content strategist Loren Blinde.

Links:
- touch•point podcast: www.touchpointpodcast.com
- Loren Blinde: http://www.writingpower.net/
- Chris Boyer: http://www.christopherboyer.com/
- Reed Smith: http://www.socialhealthinstitute.com/
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