On this episode of the Totally Radvertising Podcast, Damian and Dallin sit down with Jared Ward, the founder and CEO of Luminous, who have seen 3X growth this year. Jared talks about his decision to invest in content creation for his company and why that's atypical in the B2B world. They dive into tactics Jared's team uses to massively increase Luminous' online presence, including posting clipped podcast content on YouTube and LinkedIn. They answer the question of whether or not paid advertising works for B2B companies and explain how it can actually be the key to success with the help of a creative team. They also talk about common mistakes seen with brands such as not putting enough value in creative assets. Tune in to learn more about transforming your brand!  0:00 Intro1:00 Jared's background8:00 Building a brand18:14 Key pieces of content31:45 Common mistakes34:45 Ad critique"Your number one competitor is not your competitor. It's ignorance."https://www.joinluminous.com/https://www.creatably.com/

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