Exchange Solutions' CEO on Omnichannel Data Integration and its Impact on Customer Loyalty

29/10/2021 19 min

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Episode Synopsis

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mike Hughes, CEO of Exchange Solutions, a personalized loyalty solutions provider for retailers. Hughes discusses the business' omnichannel loyalty offerings, how Exchange Solutions' clients' loyalty programs shifted to account for changing consumer behavior during the COVID-19 pandemic, and how personalization impacts customer experience and…

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