U.S. Polo Assn. Uses Influencer Marketing to Increase Awareness, Engagement, Sales

Total Retail Talks
26/07/2019 15 min

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Episode Synopsis

In episode 206 of Total Retail Talks, Executive Editor Joe Keenan speaks with Michael Prince, president and CEO of USPA Global Licensing Inc., the exclusive licensing arm and global broadcaster of the United States Polo Association. USPA Global Licensing manages U.S. Polo Assn., a nearly $2 billion-dollar brand with 1,100 retail stores, e-commerce, and thousands…

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