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Listen "The North Face 'Lets the Data Lead the Design' in Loyalty Program Relaunch"
Episode Synopsis
In episode 356 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erica Hood, director of global loyalty at The North Face, a VF Corporation brand, the premier exploration company in the world. Hood discusses her role and how she's impacting The North Face's global loyalty strategy, why the brand decided to redesign its XPLR Pass loyalty program, and the level of collaboration needed across the organization to execute the relaunch.
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