Stores, Mobile Helping to Drive Sephora's Omnichannel Success

Total Retail Talks
22/07/2019 17 min

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Episode Synopsis

In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton…

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