How Saks is Succeeding With Personalization

Total Retail Talks
28/03/2016 8 min

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Episode Synopsis

Personalizing the shopping experience for consumers in all channels is a primary initiative for omnichannel retailers. Saks Fifth Avenue is no exception. In episode 29 of Total Retail Talks, Joe Milano, senior vice president, general manager, digital retail and e-commerce for Saks, talks about how the luxury department store chain is working to give consumers…

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